NEW YORK, NY (March XX, 2014) – Findr Group, a New York-based group of marketing firms consisting of Gravity Media, Findr Interactive and Triomphant Communications announced today a strategic partnership with Paris-based Grenade & Sparks. The full-service advertising firms have aligned resources to service their international clients, particularly those in the luxury consumer goods industries who have a significant presence in New York and Paris.
The alliance between firms is not equity based; however, Findr Group and Grenade & Sparks will share office space, and talent to collaborate on client work, business development and a variety of new strategic alliances.
The two firms have previously worked together having been introduced as members of Dialogue-International, a network of independent ad agencies. An increasing volume of international work particularly among Findr Group’s luxury brand clients served as catalyst to the agreement.
“We’ve found the Grenade & Sparks team to be very talented and have already collaborated on a few projects. As our business has grown in France and internationally, we felt our clients could benefit from our having a greater local presence in this manner,” explained Findr Group CEO, Yuriy Boykiv. “We are very excited to have aligned with Findr Group, and look forward to continued international cooperation on a variety of accounts and other strategic initiatives,” states Grenade & Sparks President, Helene Saint Loubert.
Findr Group’s offices are presently located in Manhattan and Los Angeles, while Grenade & Sparks offices are located in Paris. Each firm’s websites will remain independent as www.findrgroup.com and www.grenade-sparks.com respectively.
About Findr Group: Findr Group of Marketing Firms consists of Gravity Media, Findr Interactive, and Triomphant Communications. Gravity Media is a full service advertising agency, while Findr Interactive is a digital and social media agency and Triomphant Communications is a public relations and public policy firm. Each agency works to deeply integrate brands into cultures, whether ethnic or behavior-based.
About Grenade & Sparks: Grenade & Sparks is an advertising communications and digital agency that conceives and produces integrated brand programs. The firm executes across both traditional and digital formats, while offering unique strategic and operational approaches to advertisers.