New York, NY (Sept. 24, 2013) – The American Advertising Federation (AAF) has announced Gravity Media as a recipient of the organization’s 12th Annual Mosaic Awards. Gravity Media, a full-service multicultural advertising agency, is this year’s winner in the Multiethnic Advertising Campaign category.
The winning campaign titled “Hum Hain Bollywood (We Are Bollywood)” was submitted on behalf of the agency’s work for their client, Dish Networks, Inc. “Hum Hain Bollywood” was a cultural-specific campaign that showcased DISH ® as the premium source of South Asian television programming. The fully integrated, multi-lingual campaign featured visuals and references from iconic Bollywood movies that represent classic South Asian entertainment, including films such as Sharaabi, Dirty Picture and Agneepath.
“It is an honor to be recognized as a distinguished leader in the multicultural landscape,” said Yuriy Boykiv, CEO of Gravity Media. “Our knowledge of the cultures and traditions celebrated by a wide range of important cultural groups allows us to create unique, one of a kind campaigns that contribute to maximizing our clients ROI.”
Since 2011, Gravity has been the agency of record for DISH within the South Asian market. The satellite provider chose Gravity Media for their cultural understanding and their innovative approach to reaching the consumer. Through the execution of powerful, intuitive campaigns, they claimed the new tagline “DISH, the Home of South Asian TV Entertainment.”
The Diversity Achievement and Mosaic Awards recognizes those companies and individuals who have demonstrated an understanding of the value of inclusion within the advertising industry as it relates to talent, messaging, buying habits and media consumption. Gravity Media proudly joins past Mosaic Award recipients in this category which include Lopez Negrete, UniWorld Group, Inc. and Burrell Communications Group.
"We are proud to honor Gravity Media as the 2013 Mosaic Award recipient in the Multicultural Advertising Campaign category,” said Connie Frazier, COO of AAF. “The judges felt that Gravity Media’s work on behalf of their client, Dish Network, Inc., truly exemplified and embodied the meaning of effective multicultural advertising."
In addition to receiving a Mosaic Award, Gravity was recently recognized by Inc. 500 as one of the fastest growing private companies in the U.S. ranked at #250.
About Gravity Media
Gravity Media (www.MediaGravity.com) is an award-winning, full-service multicultural advertising agency recognized by Advertising Age and Inc. 500 as one of the fastest growing agencies in the country. Gravity Media is a member of Findr Group (www.FindrGroup.com), a group of marketing and communications agencies focused on building integrated campaigns with international perspectives. Clients include: Caesars Entertainment, CenterLight Healthcare, DISH, IDT Corporation, and U.S. Army. Gravity has offices in New York and Los Angeles. More info: www.FindrGroup.com.